PR Campaign

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Internship Program

Internship Program: PR Campaign
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This campaign was a service-learning project for my campaigns class in the Auburn University public relation's curriculum. Our group was tasked with developing a campaign for the School of Communication and Journalism's internship program since prior communication strategies were proving ineffective. My main role in the team was using my extensive knowledge of communication theory to create campaign strategies and tactics. I was also the client's primary contact.